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Bail Bonds 201

Bail Bonds 201

This book describes in detail the mistakes and pitfalls that Bail Agents make when running their businesses. Learn "What to do and What NOT to do" when running your bail bond business.

Price $24.95

Chapter 4: Growing Steadily

When you’re starting a new bail bond business, it’s easy to feel overwhelmed by all the competition and all the avenues for advertising. Many new bail agents decide that in order to get their new business off the ground and to be competitive they need high visibility in terms of advertising and physical location. The temptation can be great to take out yellow page ads in as many phone books as possible, to take out billboard ads on the freeway and bus bench ads near the courthouse, and to set up an office right across the street from the jail – an office that remains open 24 hours a day, seven days a week. While these are all good routes to potential success for your bail bond company, it’s easy to take on too much too quickly. If the yellow page advertisements prove successful, the phone will begin to ring incessantly. The volume of incoming calls will appear to validate the measures you have taken to gain exposure. The prospect of writing as much bail as possible, as quickly as possible, will become very attractive – a sign of your success.

Because a fast-growing business feels successful, it’s hard to recognize the danger until it’s almost too late. By the time you realize what’s happening, your overhead advertising costs are enormous and you feel forced to write riskier bail just to cover your monthly bills. You are caught in the vicious circle of writing bail just to earn the premiums – and setting yourself up for huge liability down the road. All because you took out too many advertisements and tried to grow too quickly.

Let’s look at a common problem among new bail agents: taking out too many yellow page ads. Then we will discuss how you can avoid this problem by growing your business slowly and steadily.

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